Still accepting contestants
Still accepting contestants
Legal, data and competition requirements
This is not a substitute for professional legal advice, but several items need addressing before launch.
Full competition terms
The competition needs published terms covering:
Promoter’s full legal identity
Eligibility
Countries or regions
Minimum age
Opening and closing dates
Free or paid entry
Number of stages
Selection criteria
Judging criteria
Public-voting rules
Tie-break procedure
Prize details
Prize-delivery timing
Disqualification
Fraud and vote manipulation
Content standards
Winner notification
Cancellation or postponement
Complaints and appeals
Governing law
Emerging UK creators aged 18+, initially focused on short-form video.
150–300 initial applications
44 shortlisted creators
22 main contestants
Three categories
8 contestants per category
Format-
Application stage.
Creators provide links and a short introduction video.
Audition showcase
Shortlisted creators receive a feature.
Final selection
22 contestants enter the main competition.
STAGE 1️⃣
IDENTITY
😀😙🙂↕️🥸🧐🥸
Create a piece introducing their creative identity.
STAGE 2️⃣
STORYTELLING
✈️🎳🤸🏽♀️⭐🌍🐊
Produce content around a shared theme.
STAGE3️⃣
COLLABORATION.
🤼♂️👫🧑🧑🧒🧒👥️🗣
Work with another contestant.
STAGE 5️⃣
BRAND-STYLE
⚡️❄️🔥🌈💧🌊
Respond to a fictional or sponsor-supported challenge.
SEMI-FINAL.
🌟🌟✨️🎖🥉
Create a signature piece demonstrating growth.
FINAL
✨️✨️🥇🏆🥈✨️
Live or pre-recorded final with judges, contestant interviews and awards.
Judging panel of 3
At least one independent industry professional
Published scoring criteria TBA
Majority professional score
Minority verified audience vote
Prize TBA
[A credible pilot package might combine:
Cash
Equipment
A professional production day
Paid campaign opportunity
Mentoring
Featured winner documentary]
Eligibility Criteria – UK Short-Form Creator Competition
The UK Short-Form Creator Competition is designed to discover, develop and showcase the next generation of digital creators across TikTok, Instagram Reels and YouTube Shorts.
To ensure the competition remains focused on emerging talent, applicants must meet the following eligibility requirements.
Who Can Apply?
Applicants must:
Be a resident of the United Kingdom.
Be aged 18 years or over at the time of application.
Be actively creating content on at least one eligible platform (TikTok, Instagram Reels or YouTube Shorts).
Have a minimum of six months of publicly available content on their primary platform.
Have between 1,000 and 100,000 followers on their main platform at the time of application.
Demonstrate regular content creation and audience engagement.
Be available to participate in weekly challenges, interviews and competition activities throughout the programme.
Be willing to appear in promotional, marketing and media content connected with the competition.
Who Cannot Apply?
The following applicants are not eligible:
Creators with fewer than 1,000 followers and no established content portfolio.
Creators with more than 100,000 followers on their primary platform.
Individuals who are exclusively represented by a major talent management agency.
Accounts that are inactive or have not posted content consistently during the previous six months.
Applicants who cannot commit to the competition schedule and participation requirements.
Individuals under the age of 18.
Brands, agencies, organisations or applicants submitting on behalf of another creator.
Definition of an Emerging Creator
For the purposes of this competition, an "emerging creator" is defined as a UK-based content creator who has demonstrated consistent growth, originality and audience engagement but has not yet reached large-scale influencer status or secured significant professional representation.
The competition is intended to bridge the gap between hobbyist creators and established influencers, providing visibility, mentorship, industry exposure and opportunities for future growth.
Competition Organiser Discretion
The organisers reserve the right to verify eligibility, review follower counts and engagement metrics, and make final decisions regarding applicant suitability. Exceptions may be considered in exceptional circumstances where an applicant clearly demonstrates the spirit and objectives of the competition.